In late 2023, Hagley West partnered with the National Autistic Society, leading to the launch of the Spectrum Colour Watch the following April. This special edition watch was designed to raise awareness for autism and emphasise the importance of acceptance. Timed to coincide with World Autism Acceptance Week 2024, the release was an overwhelming success - selling out in just six minutes. Following this triumph, a second release quickly followed. To date, Tim has raised an impressive £52,000 for the National Autistic Society.
At the heart of Hagley West is a philosophy shaped by Tim Hayden’s life experiences. To him, success isn’t just about reaching a destination - it’s about embracing the journey. The ethos of Hagley West is “Love Your Journey,” and this ethos resonates with Tim's 5 million social media followers, encouraging them to shift their focus from the destination to appreciating every step of the journey.
Using his platform, Tim spreads the word of “Love Your Journey” through interactive challenges, inspirational messaging, behind the scenes content and live broadcasts. Tim shares “This isn’t just a short term project for us, this is a long term collaboration, so we want to do more and use our social media platforms to raise awareness for autistic people as much as we can.”
He launched the previous Spectrum Colour watch through a live event - allowing him to interact and educate his followers while raising money for the charity at the same time.